Pricing your Product/Service
Most entrepreneurs use one of two methods to set the price for their products: cost-based pricing or value based pricing. In cost-based pricing, the list price is determined by adding a markup percentage to a product's cost. In value-based pricing, the list price is determined by estimating what consumers are willing to pay. BEGIN can help you determine which pricing methodology is right for you.
Product/Service Branding
A brand is a set of attributes that people associate with a company. So how does a new firm build a brand? On a philosophical level, a firm must create something of value that its customers use and appreciate. By doing so, a company creates a "bond" with its customers. On a more practical level, brands are built through a number of techniques; include advertising, public relations, sponsorships, and good performance. BEGIN can help provide the resources needed for effective branding of your service or product.
Packaging/Shipping of Product
If your new business involves the selling of product, the way a product is packaged is an important issue. Anyone who has every tried to remove a product from a frustratingly rigid plastic container knows that the way a product is packaged is part of the product itself. BEGIN can help you find the resources available to assist you in packaging design and manufacture. Shipping is an equally important issue. There are many options available to entrepreneurs in regard to shipping and BEGIN can help you every step of the way.
Supply Chain Management
A firm's supply chain consists of all the activities necessary to procure materials, transform those materials into a finished product, and distribute the finished product to customers. Supply Chain Management deals with the planning and execution issue involved in managing the supply chain. Many firms excel by managing their supply chains in a very cost-effective manner. To be competitive new firms must manage their supply chains in a similar way. BEGIN can help you find the resources needed to manage your supply chain.
International Markets
Many new firms start by viewing the entire world as their market. In fact, according to the SBA, 95.7% of U.S. exporters have fewer than 500 employees. Although there is vast potential associated with selling in international markets, it is complex form of firm growth. BEGIN can help you determine of the International Market is right for you and your product/service.